Orange monster, Black Samurai, White Knight - - It may seem like characters from a video game action, but in reality, are three of the hottest watches Seiko, and are coveted by connoisseurs and collectors wealthy, especially in Asia.
This may come as a surprise, but get a Seiko watches as fashion and collectibles. In many parts of the Seiko-Clock-mark is deemed reliable, but was seen with discretion. But look closely and an extraordinary storybegins to emerge.
Seiko Watches burst onto the international scene in 1969 when caught unprepared and almost destroyed the Swiss watch industry with the introduction of Astron, world's first battery powered quartz watch. The Astron was more accurate and durable than the hand-wound mechanical Swiss watches cost more than once. During the night, demand fell after mechanical watches.
Many innovations in watchmaking over the last three decades are likely to Seiko:The first quartz watch, the first quartz LCD with six-digit (hours, minutes and seconds) to see the first computer, the first quartz with day and date of the first quartz chronograph (date, stopwatch and alarm) to see the TV first, Heat first quartz watch (powered by body heat of the wearer), the first kinetic quartz watch (powered by kinetic energy of the carrier) ... and the list goes on. Seiko watches have come out in the middle of the clock of evolution and its influence on the clock: the LCD monitorClock radio, microwave and CD player all have to innovations made by Seiko.
Seiko has in fact the inventor of so many industry "firsts" is that it is difficult, they had to name them all. Recently, for example, was the 40 anniversary of the first quartz watches to the Tokyo Olympic Games has launched. Marathon is the time, led to unprecedented precision sports timing, with an accuracy of 0.2 seconds per day. Just a few years ago saw the 10 Anniversary ofthe first kinetic quartz chronograph powered by the movement of the wrist of the wearer, eliminating the need for a battery. To celebrate the event, which began Seiko Arctura Kinetic Chronograph, which takes kinetic movements to a new level of precision, accuracy, within 15 seconds per month.
While innovation and continuity rarely together, Seiko has both. The company, headquartered in Tokyo, Kintaro Hattori set up in 1881, is still a family. Although theThe business is a listed company, is the current President of the founder of Seiko Watch Corporation grandson, Shinji Hattori, who is also the nephew of current President Mrs.
Given the history of Seiko manufacture revolutionary products and ideas that emulated around the world, we might expect to enjoy as a good reputation like Apple or Sony. But many people do not recognize a few people know that Seiko is the world's largest producer of watches, selling over14 million watches a year. In addition, each year more than 350 million quartz movements sold to other watchmakers. Again, Seiko has revolutionized the watch industry. Previously, only Swiss and Japanese watches are reliable. But now anyone can simply dial, case and bracelet, a Seiko quartz movement and sell under its own brand. Although there is no company wants to call it movement, Seiko quartz movement are the focus of manyThe watches sold by some of the biggest names in fashion and sports brands.
Seiko does not really respect it deserves. Product quality is phenomenal, but there is a misunderstanding of their brand.
Some people believe that too many offers from Seiko prices of the models. Economic, public opinion means poor quality, although this is not the case. Even Seiko watch designs change too often. Seiko watch some of the best designs ever have the opportunity to develop a following, while the bestRolex and Omega watches remain in production for 20 or 30 years. For collectors, there is a problem, and collectors an added value to the brand.
A manager of Seiko recently said that the company is in the process of refining its brand. "We have very strong brand reputation, with around 70 per cent appreciation of Seiko as a watchmaker. But there was some confusion about the brand. The pioneering work of the company's history, our commitment to producing elegant watches, has never been understood. We are proud ofCompany, so we decided to streamline and focus the brand and enhance our heritage. "
Until recently sold Seiko brand of regional to local tastes. But until recently, the Japanese parent, Seiko Corporation, decided to review their strategies for branding and marketing. The company believes that customers should be the same perception of the brand in Tokyo, London, Paris, New York or Sydney. That means building a brand that conveys core values, no matter whatthe market. In a period of several months, his public profile has revised Seiko, poster and television advertising in-store presentation and packaging.
So far the strategy has been successful. In line with the expectations of the company, Seiko is increasingly seen as a premium brand watches. Not only trustworthy and reliable, but a state of real brand. Technological innovation is the heart of society, but Seiko watches have a certain finesse, are trying to emphasizetoo.
This could improve its status as the Seiko brand? As the largest watch manufacturer with an excellent range of products and continuous innovation, Seiko could perhaps from a little 'less modest about their product.
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