Baguette Diamond Dial Rolex President

!9# Baguette Diamond Dial Rolex President

Stunning Mens Rolex President Watch with natural diamonds VS. This Rolex watch is sure to attract attention, is full of glory and grace. His entire bracelet is full of diamonds and has a black dial with baguette diamonds rare. This new model allows the Quickset date without the time to come. www.bestoftime.com

Baguette Diamond Dial Rolex President

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Seiko - Becoming the new name in fashion watches

!9# Seiko - Becoming the new name in fashion watches

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Orange monster, Black Samurai, White Knight - - It may seem like characters from a video game action, but in reality, are three of the hottest watches Seiko, and are coveted by connoisseurs and collectors wealthy, especially in Asia.

This may come as a surprise, but get a Seiko watches as fashion and collectibles. In many parts of the Seiko-Clock-mark is deemed reliable, but was seen with discretion. But look closely and an extraordinary storybegins to emerge.

Seiko Watches burst onto the international scene in 1969 when caught unprepared and almost destroyed the Swiss watch industry with the introduction of Astron, world's first battery powered quartz watch. The Astron was more accurate and durable than the hand-wound mechanical Swiss watches cost more than once. During the night, demand fell after mechanical watches.

Many innovations in watchmaking over the last three decades are likely to Seiko:The first quartz watch, the first quartz LCD with six-digit (hours, minutes and seconds) to see the first computer, the first quartz with day and date of the first quartz chronograph (date, stopwatch and alarm) to see the TV first, Heat first quartz watch (powered by body heat of the wearer), the first kinetic quartz watch (powered by kinetic energy of the carrier) ... and the list goes on. Seiko watches have come out in the middle of the clock of evolution and its influence on the clock: the LCD monitorClock radio, microwave and CD player all have to innovations made by Seiko.

Seiko has in fact the inventor of so many industry "firsts" is that it is difficult, they had to name them all. Recently, for example, was the 40 anniversary of the first quartz watches to the Tokyo Olympic Games has launched. Marathon is the time, led to unprecedented precision sports timing, with an accuracy of 0.2 seconds per day. Just a few years ago saw the 10 Anniversary ofthe first kinetic quartz chronograph powered by the movement of the wrist of the wearer, eliminating the need for a battery. To celebrate the event, which began Seiko Arctura Kinetic Chronograph, which takes kinetic movements to a new level of precision, accuracy, within 15 seconds per month.

While innovation and continuity rarely together, Seiko has both. The company, headquartered in Tokyo, Kintaro Hattori set up in 1881, is still a family. Although theThe business is a listed company, is the current President of the founder of Seiko Watch Corporation grandson, Shinji Hattori, who is also the nephew of current President Mrs.

Given the history of Seiko manufacture revolutionary products and ideas that emulated around the world, we might expect to enjoy as a good reputation like Apple or Sony. But many people do not recognize a few people know that Seiko is the world's largest producer of watches, selling over14 million watches a year. In addition, each year more than 350 million quartz movements sold to other watchmakers. Again, Seiko has revolutionized the watch industry. Previously, only Swiss and Japanese watches are reliable. But now anyone can simply dial, case and bracelet, a Seiko quartz movement and sell under its own brand. Although there is no company wants to call it movement, Seiko quartz movement are the focus of manyThe watches sold by some of the biggest names in fashion and sports brands.

Seiko does not really respect it deserves. Product quality is phenomenal, but there is a misunderstanding of their brand.

Some people believe that too many offers from Seiko prices of the models. Economic, public opinion means poor quality, although this is not the case. Even Seiko watch designs change too often. Seiko watch some of the best designs ever have the opportunity to develop a following, while the bestRolex and Omega watches remain in production for 20 or 30 years. For collectors, there is a problem, and collectors an added value to the brand.

A manager of Seiko recently said that the company is in the process of refining its brand. "We have very strong brand reputation, with around 70 per cent appreciation of Seiko as a watchmaker. But there was some confusion about the brand. The pioneering work of the company's history, our commitment to producing elegant watches, has never been understood. We are proud ofCompany, so we decided to streamline and focus the brand and enhance our heritage. "

Until recently sold Seiko brand of regional to local tastes. But until recently, the Japanese parent, Seiko Corporation, decided to review their strategies for branding and marketing. The company believes that customers should be the same perception of the brand in Tokyo, London, Paris, New York or Sydney. That means building a brand that conveys core values, no matter whatthe market. In a period of several months, his public profile has revised Seiko, poster and television advertising in-store presentation and packaging.

So far the strategy has been successful. In line with the expectations of the company, Seiko is increasingly seen as a premium brand watches. Not only trustworthy and reliable, but a state of real brand. Technological innovation is the heart of society, but Seiko watches have a certain finesse, are trying to emphasizetoo.

This could improve its status as the Seiko brand? As the largest watch manufacturer with an excellent range of products and continuous innovation, Seiko could perhaps from a little 'less modest about their product.

Seiko - Becoming the new name in fashion watches

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The power of the brand filter - Tips for a better company and product naming

!9# The power of the brand filter - Tips for a better company and product naming

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Each week, frustrated entrepreneurs, call me, exhausted from their recent marathon name. They have dozens (if not hundreds) of hours of valuable time churning out endless list of ideas, suggestions, brainstorming, etc. spent

The results?

A cluster of names with no rhyme or reason to it little or no group consensus, the lack of suitable domain name, trademark issues and a potential deadline looming, or one kind or another, the group has grown moreCarefully remove the test everything, and everyone wants to just "go ahead".

Sound familiar?

At the root of this problem is the lack of established "brand filter." Filter by brand, I mean, the selection criteria that almost everyone in the company by nature, but that remains unspoken. I think it's: "Yes, that is suitable for us!" Spiritual and the glass, which with every new idea or project must, before anyone in the company, said such a move might be useful.

ImagineBoard of Directors for Rolex and one of the top seller come to you with a proposal to sell millions of cheap Rolex watches this season at Wal-Mart - what would you say? What happens if another vendor is coming to you with the idea of ​​co-branding an interior Rolex in a new line of Lexus cars? Proposal that would make more sense? Why?

On the one hand, one could argue that the Rolex Watch Company, and that the sale of millions more watching the road ahead, even if it meanssell cheap. A careful observer would see that it is not really a Rolex watch company, is a prestigious company. The clock is the only method or the sale of prestige. If properly understood, this subtle shift has enormous consequences. Instead of expanding your brand on product lines that extend along sees attribute lines.

So in this case would be the first "filter name" for the prestigious Rolex. Every new idea, product, service, trade markExtension would need, etc., to incorporate an element of sensuality and sleek sophistication before they were ever considered. If Rolex should carry out a task then would be one of the main criteria of need, elegance, prestige and luxury vs. must be to convey the idea of ​​transmitting "see".

Strange as it may seem, of course, the most significant appointments to use the filter to evaluate the brand names. Without them, the names tend to be literal descriptions of the routes and the assessmentpotential new names to the default random associations - the personal judgments that have nothing to do with the company or its future direction. Without the right brand, the filter criteria can be quite arbitrary, such as "There must be a word." Or: "There has to be high the alphabet." Or: "It must have a consonant lasts." This should have all the technical, linguistically constructed so that they are secondary to the main purpose of a name to reflect who you are, accordingyour most compelling attributes.

One of the best brands filters to name our company was a feeling of brilliance, transparency and clarity. In this sense, we have developed called tungsten, a metal used to illuminate the light bulb Thomas Edison. From the point of view of language, the name was a little 'problem. It is not the easiest to spell. The exact matching domain name was not available. But the main consideration was given to the fact that the name embodies the essencecreate brilliance. In other words, there's a story.

In defining the filter of the mark, that the main features that you want to send in your name? And 'the force? Easy? Reliability? State? What are the most important? Write a list of their priorities. Typically, the higher level attributes will be less high and more pragmatic criteria (ie length of the name, exact matching domain name, etc.) Here is a typical example of an Internet start-ups.

SampleBranding / Naming filters

1 transmits a sense of innovation and ingenuity

2 has a "commercial break" quality that makes consumers want to know more.

It flows easily into a new 3 story / elevator speech on society

4 It is easy to say and spell.

5 has a close vote. Com domain names

Once the set of filters to make, it is much easier to ask your group of decision makers, not the nomination of candidates to be compared with the list of criteriathat their personal prejudices. The question is simply: "How can we compare this potential names before our filter branding?" vs. "What do you think of these names?" Remain flexible with the process. If a name matches the filter, but everyone hates him, then maybe the filter is set correctly, or re-prioritization. Maybe with a simple name to say is more important than first thought. But with these filters, it creates the context in which it is best to assess your nameDecisions.

Filter Brand in ahead of a product or company names mentioned association, you can relieve a lot of missteps and consensus natural and intuitive. The process of naming names is a real meeting more productive. Instead of names that describe the products it sells, create names that are the essence of who you are, what you're doing and why you do it to pass. And that makes for big brands.

The power of the brand filter - Tips for a better company and product naming

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Are you selling features or benefits?

!9# Are you selling features or benefits?

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What is the advantage of buying one when they buy a watch? It was the first thing "to know the capacity, which is now" in the sense of something along the lines appear? If you fell into a feature / benefit if you fall often when we develop our promotional materials and sales presentations.

A feature is an attribute or characteristic of your product or service. And one advantage is the value of the property or attribute for your futureCustomer. So, in the example above, is a function of "holding the right time" and could be an advantage, "prevents late for important meetings or events." We too often promote the property when it benefits our customers buy.

Benefits appeal to the needs and values ​​of our potential customers, and divided at the highest level of benefits in kind in three categories:

Money 1: The product or service helps the buyer to make or save money.

Time 2: the product orService allows the buyer to save time or you no longer have time for other things.

3 Ego: the product or service in any way makes the buyer feel good.

Ultimately, the product or service should appeal to the buyer in one of these three areas. In addition to the benefits of development, consider the following five points:
1 The importance of the benefits of the target group is different, it is communicated. Often there are a variety of factors andInvolved in making a purchasing decision. They have to meet your promotional material and presentation of each.

2 It 'important to consider to promote the needs and desires of your target audience in the choice of services. The needs and desires of a Timex buyers are very different from those of a Rolex buyer. Therefore, the features and advantages will be highlighted in promotional materials must be different.

3 Choose to differentiate the benefits that your products or servicesfrom the competition - or at least those that the target audience perceives to differentiate.

4 Benefits must be supported by functions. The promotion of services of property leads to a lack of credibility. A statement of benefits such as: "It's our IT systems to improve productivity by up to 45%, you save $ 75,000 dollars a year and pays for itself in eight months," will take you through the features that these services or to achieve your target reference can not believe that theadvantage - will not have credibility.

5 While the message in favor of higher-level values ​​of money, time and ego claim, must also report the average power, leading to increased local, time-saving and "Feeling Good". If you have ever attended a networking event, I'm sure you've got to say, the experience of five people to hear "We help companies to improve revenues." And the people who claim to offer this benefit as diverse as a CPA and aAdvertising Account Executive. Without some information on interim benefits, which, like "better communication with your target group," the highest level in favor of "improved profits" has no value.

Different characteristics and advantages in mind as you develop your marketing materials and sales presentations, it is sometimes difficult. One way to ensure you are promoting services and functions is not a feature of "medium" and / or "so that" the state below.For example: ".. All of our CPA us 40 hours a year training in tax law changes This means that we can be sure to take all the deductions you to save money on your tax bill at the end of the title of the year"

One of the difficulties in designing our function and benefit statements is that the benefits of a particular feature so clear to us that we take for granted that are clear to our audience as well. And this is a dangerous assumption. You can"So what?" Try to make sure you communicate the benefits to the market.

Put your future customers get in and see the statement of benefit. If you respond as an interested party, may "So what does this mean for me?" then you are still capable of communication. Once you have reported a benefit your prospect will no longer be able to "So what?" To answer.

Here is a five-step process that you implement in order to develop the features and benefitsfor your product or service and benefits are sure that your target field interact.

Step 1: Describe your product or service in 25 words or less.

Step 2: Identify a particular group of customers you target your message.

Step 3: List of problems your product or service solves the customer groups identified above and / or the needs and desires of the goods or services corresponds to the group.

Step 4: Take the above information in mind, list threefive characteristics of your product or service that solves problems and meets the requirements described in section 3. Remember to use "what" and "well" for the transfer of functions and advantages of mid-level values ​​to higher values.

Step 5: Test each feature and benefit with the statement "So?" to be tested.

The time to invest the energy that will lead to clearly communicate the benefits to your target audience a message that resonates with your future customers,leads to increased sales of your product or service.

Are you selling features or benefits?

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As the earning power and attraction

!9# As the earning power and attraction

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POWER. Some are, some do not. Some aspire after losing part of it. Dictionary.com defines power as the ability to act in order to achieve something, in short, the possession of control or command key on the other. Throughout history, people, attracted to powerful people.

The power comes in many forms in caves to the present day, power is the ability to hunt, bringing food back to the trunk. When the Roman Empire ruled the country, Senator with the most connections was seen as powerful.These days, a combination of social status - means our strength - the car we drive and the money we have.

Thus, the power reserved for the privileged few, or an average Joe can give off a great sense of power? It is the power supply in-born, acquired, or can be developed? What is the power structure? Why do some people have more respect and attracts tons of business opportunities, better jobs, better prospects, more men or women, for their lives, while others do not? How can we get ourfrom the needy, who wanted to be?

During my experience I have found that some people have little to develop a power failure, while others on specific topics such as energy. Yes, nice people a shortcut to power as people like good looking people. Social psychology has demonstrated the research after research, that beautiful people "perceived" to be smarter, better and more beautiful. The men are automatically attracted to beautiful women, and when we read Robert Greene is tryingone-cannot-stop-start nature of the book will inform us of seduction in history, women always use their natural beauty to overpower man. In ancient Japan, ninjas were lady like Kunoichi, who often dressed as a geisha (female artist), known to approach the warlords.

Luxury in the people as a gold Rolex or a Patek Philippe wristwatch clock command performance there. Additional services such as BMW and Mercedes Benz as well. A dress Emporio Armani for men and Gucci bags forWomen. All this luxury, we will immediately gain a higher social status. The same goes for titles such as "Datuk" or "Tan Sri", a knight in Malaysia or "Sir" in England.

Have you ever wondered how many times people like us the power to do? I always felt shy and timid when I was a child - which is a big surprise for many people who know me now, because I always draw attention and respect. I learned the secrets from my many years, read many books looking forFormula, and thankfully I found it. The best part is, they are not so difficult to put into practice.

What are the four "P" of marketing? Price, promotion, place and ...? Packaging. So this is the first part. Packaging. We need to manage effectively. We can not born beautiful, but we must always look good. Body language experts tell us that people will judge us in 4 seconds, when they see us. This is before even saying a word.

It is our t-shirtscrispy ironed? And 'clean and modern? If the color match? We are well maintained? That means, hair and nose hair. The same is true for women with armpit hair. This is an instant KO. I know that my leather shoes every 3-6 months, depending on wear, although I still carry some men's leather shoes three years for sentimental reasons.

Looking good is a choice and know the people. If you look closely, people will assume we are successful, living in a goodLiving and automatically get our strength. And if we have great stature, who also gives great health. Instant energy. If we have a bad feeling about the clothes, get an image consultant or simply browse through fashion magazines or the Internet for different ideas.

Next is the body language. How are we doing? They are our chin up? Yet our arms folded? Smiling? Handshake? Chest to spread? We are always looking into the eyes of the people speak? I'm not hard, is a sign of hostilitybut really stay focused on the person.

The other thing about body language is the use of gestures. Move your hands a little 'more. Why? Because it occupies space, and powerful people always take place. They have the space. Adds even more energy into the conversation, this is your domain.

We may not be aware of our body language so far. Being aware of it, initially, it would be strange to know, but after a while ', you get used to. Be like an actor andThey act at first.

If there are other people or a team approach in a network environment or social, have less social energy. Because high social power value, people do not approach people, they get approached. So we have to look good and be aware of our need for body language. Be dominant, but not aggressive. Dominant power. Aggressive is the violence.

Then comes our tones and words. If you are in a network function, which is strong enough, it's always good to talk a little 'stronger than usual. Since the volume is dominate. Do not cry, but make sure that people who can speak just heard.

The words must come from our knowledge. That's why I am a proponent of reading me. University will give us the basic skills to get a job and that's it. Learning is lifelong. The more you know, the easier it is to gain power. It also gives us an interesting and fun.

Imagine an event are invited to a prestigious high profile with many peopleand serve many good wines. Being made from grapes and wines, in addition to knowledge, there are red and white wine, our knowledge of wine is essentially zero. When the person that we have to talk, to explain what the Merlot or Cabernet Sauvignon is probably more power?

The humor is also very important. It puts people at ease and dissolve the fear. In contrast to the jokes, the humor is often spontaneous and works really well. Some experts say that a sense of humor reflects our intelligence.But do not end up as joke, trying to tell a joke stale. One useful tip is to see more plays and see how the play is structured.

Another great We can all we need is a story. The main reason for telling stories works very well because it's fun. If we can get our story of a time when we were in Egypt and there was this lion, which after our jeep kept around as if it were to protect us, it's definitely addictive. Great sales peopleAll the great storytellers. Large boxes are all great storytellers. Great religious gurus are all great storytellers. Do not tell us anything?

So, we should surround himself with powerful people. Birds of a feather flock together. If you want to be seen with powerful people, you are automatically connected with their powers. So to improve our networking capabilities. Then learn how to build relationships and friendships.

Do not complain, bitch or complain. These are very powerful non-attitudes,not to mention unprofessional. Typical features of the losers, really. The powerful it comes to solutions. Are positive, optimistic and very optimistic. And speaking of useful things. Eleanor Roosevelt, wife of former U.S. President Franklin D. Roosevelt once said: "Great minds discuss ideas, average minds discuss events, small minds discuss people ..." Guess where it is gossip?

Understanding emotions. What makes people angry? Jealous? Fear? Happy? It 'been a great success a few yearsHow to populate a Emotional Intelligence by Daniel Goleman for the duration of success and leadership training. They said that the leaders of effective and successful people have the ability to accurately read, interpret and organize themselves and other human emotional states.

New sales personnel often fail because they can not manage their own feelings and reactions of rejection. The powerful know and are able to respond rather than react.

Ask big questions. Continue to talk not about howgreat we are, people would welcome the opportunity to speak for themselves. When powerful people, we must bring people to him. We know that making big questions and then listen. This is to do what great communicators. Questions, speaking and listening, and questions. If we go to interesting questions, I suggest you take the book of questions by Gregory Stock.

A good example of a person who possesses all the qualities described above is likely to be James Bond. Take the good looks andLuxury is always good to dress James Bond, has good body language, is informed, is a great storyteller, has an excellent climate optimistically, to manage his emotions very much, and suited to networking, especially with women. We build our attraction of James Bond.

As the earning power and attraction

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